Skytrax World Airline Award (2008)

The top 10 2008 Skytrax World Airline Award rankings (last year’s rankings in brackets)

1 Singapore Airlines (1)
2 Cathay Pacific (3)
3 Qantas (5)
4 Thai Airways (2)
5 Asiana Airlines (12)
6 Malaysia Airlines (6)
7 Qatar Airways (4)
8 Air New Zealand (7)
9 Emirates (9)
10 Etihad Airways (23)

SURVEY METHODOLOGY
The survey was operated over a 11 month period (August 2007 to June 2008), during which time air travellers completed a wide range of survey nominations – for the Airline of the Year title, together with regional and other award categories.  The Survey data is collated from a variety of input sources, including:

Passenger Interviews completed online & via e-mail
Business Research Group / Travel Panel Interviews
Corporate Travel Questionnaire / Interviews
Telephone Interviews
Selective Passenger Interviews
Product and Service factors ranked by customers in the survey included :

GROUND / AIRPORT
Standard of Airline web site
Online Booking service
Online check-in services

Airport Ticket Counters
Waiting times at Check-in
Quality of Check-in service
Self Check-in options
Boarding Procedures
Friendliness of Ground staff
Efficiency of Ground Staff
Transfer services
Arrival services
Baggage Delivery
Handling Delays

ONBOARD : PRODUCT
Cabin Seat comfort
Cabin Cleanliness
Toilet Cleanliness
Cabin Lighting / Ambience
Cabin Temperatures
Cabin Comfort amenities
Reading Materials
Airline magazine
Inflight Entertainment standards
Audio / Movie programming
AVOD options
Quality of Meals
Quantity of Food served
Meal Choices
Selection of Drinks / Pay bar formats

ONBOARD : STAFF SERVICE
Assistance thru Boarding
Friendliness of Staff
Service Attentiveness / Efficiency
Consistency of Service across different 
Staff Language skills
Meal service efficiency
Availability thru Flight / Cabin presence
PA announcements
Problem solving Skills
General Staff Attitudes
Staff Grooming